Undergraduate Program

Bachelor of Business Administration in Digital Communication and Multimedia (BBA-DCM)

The Bachelor of Business Administration in Digital Communication and Multimedia (BBA-DCM) aims to develop students’ intellectual ability through an appropriate blending of business and practical coursework in visual communication design theory and practice necessary for careers or further study in fields of visual communication. The program hones student’s skills as a designer by learning how to communicate a client’s needs using an array of visual communication tools. Cultivate your imagination and knowledge in graphic design, packaging, and client visual brand development. The program focuses on conceptual thinking, the creative process, and visual problem-solving. Build a professional portfolio of industry-relevant work for careers.

Admissions Requirements

Apply Download Brochure

Program Learning Objectives

Requirements

Career

Program Learning Objectives (PLO)

Primary objectives of this program include equipping students with the knowledge and ability to:

1. Produce clear, concise, and compelling written business documents that communicate a logical, relevant, and professional assessment of business information in an effective manner (ILO1).
2. Deliver oral presentations that use effective content, organization, and delivery, accompanied by appropriate technology (ILO2).
3. Use critical thinking to improve organizations with information systems technologies and applications (ILO3)
4. Exhibit awareness of professional standards, Christian ethical principles, and core personal values in business decision-making (ILO5).
5. Demonstrate information literacy when conducting research into technology firms specializing in management of information systems and research what tools are currently being utilized to manage business operations effectively. Use research to write a paper indicating differences in how each firm is applying and managing data for its client (ILO6).

Mode of Instruction

Instruction can be completed through classroom-hybrid and/or online instructional methodologies.

Completion Time

Program	Full Time Standard (Yrs)	Part Time Standard (Yrs)	Full Time 150% (Yrs)	Part time 150% (Yrs)
B.B.A. in DIgital Communication and Media	5	10	7.5	15

Curriculum

B.B.A. in Digital Communication and Media Program Requirements		Semester Hours
General Education Component \| 12 courses / 36 Sem.Hrs.	Communication & English \| 4 Courses / 12 Sem.Hrs. (Choose 4, other(s) can be elective)	12
	COM 100 Intro to Mass Communication
	COM 200 Public Speaking
	ENG 100 English Composition
	ENG 110 Undergraduate Academic Writing/APA
	ENG 300 Critical Thinking
	Social Sciences \| 2 Courses / 6 Sem.Hrs. (Choose 2, other(s) can be elective)	6
	POL 100 Introduction to Political Science
	PSY 100 Introduction to Psychology
	SOC 100 Introduction to Sociology
	Math & Sciences \| 4 Courses / 12 Sem.Hrs.	12
	BUS 150 Business Math
	ENV 100 Introduction to Environmental Science
	INT 100 Introduction to Information Technology
	INT 150 Computer Applications
	Religious Studies \| 2 Courses / 6 Sem.Hrs. (Choose 2, other(s) can be elective)	6
	REL 100 Introduction to Religion
	REL 110 Introduction to the Bible
	REL 200 Religions of the World
Common Professional Component (CPC) \| 17 Required Courses / 51 Sem.Hrs.	ACC 100 Financial Accounting	3
	ACC 200 Principles of Managerial Accounting	3
	BUS 100 Global Dimensions of Business	3
	BUS 105 Statistics	3
	BUS 110 Business Communications	3
	BUS 200 Introduction to Entrepreneurship	3
	BUS 300 Business Ethics	3
	BUS 310 Business Law	3
	BUS 400 Business Strategy and Policy	3
	ECN 200 Introduction to Microeconomics	3
	ECN 210 Introduction to Macroeconomics	3
	ECN 300 Money and Banking	3
	FIN 300 Fundamentals of Finance	3
	MGT 300 Principles of Management	3
	MGT 320 Organizational Theory and Behavior	3
	MGT 400 Operations Management	3
	MKT 300 Marketing	3
Internship Component \| 6 Sem.Hrs.	The Internship Component requirement can be fulfilled by completing an internship, internship reflection course, or by seeking Prior Experiential Learning credit (PEL).	6
Major Component \| 27 Sem.Hrs.	BIS 100 Intro to MIS	3
	DES 200 Intro to Design	3
	DES 201 Intro to Typography	3
	DES 205 Digital Graphics I	3
	DES 210 Digital Illustration I	3
	DES 220 Digital Photography I	3
	DES 225 Animation I	3
	DES 230 Digital Film I	3
	DES 300 Content Creation	3
	DES 400 Portfolio	3
Total B.B.A. in D.C.M.		120

For the course descriptions, click here.

Graduation Requirements

Complete 120 semester units of the prescribed curriculum.
Complete internship requirement.
Complete all required coursework with a cumulative G.P.A. of 2.0 on a 4.0 scale.
Apply for graduation and meet all academic and financial requirements.
F-1 students must maintain lawful status.

Major 1: CIP Code 52.0201

Job Outlook and Salary: Business

SOC	Occupation
11-1011.00	Chief Executives
11-1011.03	Chief Sustainability Officers
11-1021.00	General and Operations Managers
11-2022.00	Sales Managers
11-3012.00	Administrative Services Managers
11-3013.00	Facilities Managers
11-3013.01	Security Managers
11-3051.00	Industrial Production Managers
11-3051.01	Quality Control Systems Managers
11-3051.02	Geothermal Production Managers
11-3051.03	Biofuels Production Managers
11-3051.04	Biomass Power Plant Managers
11-3051.06	Hydroelectric Production Managers
11-3071.00	Transportation, Storage, and Distribution Managers
11-3071.04	Supply Chain Managers
11-3111.00	Compensation and Benefits Managers
11-3121.00	Human Resources Managers
11-3131.00	Training and Development Managers
11-9021.00	Construction Managers
11-9072.00	Entertainment and Recreation Managers, Except Gambling
11-9151.00	Social and Community Service Managers
11-9179.00	Personal Service Managers, All Other
11-9179.01	Fitness and Wellness Coordinators
11-9179.02	Spa Managers
11-9199.00	Managers, All Other
11-9199.01	Regulatory Affairs Managers
11-9199.02	Compliance Managers
11-9199.08	Loss Prevention Managers
11-9199.09	Wind Energy Operations Managers
11-9199.10	Wind Energy Development Managers
11-9199.11	Brownfield Redevelopment Specialists and Site Managers
13-1051.00	Cost Estimators
13-1071.00	Human Resources Specialists
13-1081.00	Logisticians
13-1081.01	Logistics Engineers
13-1081.02	Logistics Analysts
13-1082.00	Project Management Specialists
13-1111.00	Management Analysts
13-1141.00	Compensation, Benefits, and Job Analysis Specialists
13-1199.00	Business Operations Specialists, All Other
13-1199.04	Business Continuity Planners
13-1199.05	Sustainability Specialists
13-1199.06	Online Merchants
13-1199.07	Security Management Specialists
25-1011.00	Business Teachers, Postsecondary

Major 2: CIP Code 09.0702

Job Outlook and Salary: Graphic Designers

SOC	Occupation
11-9199.00	Managers, All Other Bright
11-9199.01	Regulatory Affairs Managers
11-9199.02	Compliance Managers
11-9199.08	Loss Prevention Managers
11-9199.10	Wind Energy Development Managers
15-1255.00	Web and Digital Interface Designers
15-1255.01	Video Game Designers
25-1122.00	Communications Teachers, Postsecondary
27-3099.00	Media and Communication Workers, All Other

Program Learning Objectives

Requirements

Career

Program Learning Objectives (PLO)

Primary objectives of this program include equipping students with the knowledge and ability to:

1. Produce clear, concise, and compelling written business documents that communicate a logical, relevant, and professional assessment of business information in an effective manner (ILO1).
2. Deliver oral presentations that use effective content, organization, and delivery, accompanied by appropriate technology (ILO2).
3. Use critical thinking to improve organizations with information systems technologies and applications (ILO3)
4. Exhibit awareness of professional standards, Christian ethical principles, and core personal values in business decision-making (ILO5).
5. Demonstrate information literacy when conducting research into technology firms specializing in management of information systems and research what tools are currently being utilized to manage business operations effectively. Use research to write a paper indicating differences in how each firm is applying and managing data for its client (ILO6).

Mode of Instruction

Instruction can be completed through classroom-hybrid and/or online instructional methodologies.

Completion Time

B.B.A. - D.C.M.
Full Time Standard (Yrs)	5
Part Time Standard (Yrs)	10
Full Time 150% (Yrs)	7.5
Part time 150% (Yrs)	15

Curriculum

B.B.A. in Digital Communication and MediaProgram
General Education Component 12 courses / 36 Sem. Hrs.
Communication & English 4 Courses / 12 Sem. Hrs. (Choose 4, other(s) can be elective)
COM 100 Intro to Mass Communication
COM 200 Public Speaking
ENG 100 English Composition
ENG 110 Undergraduate Academic Writing/APA
ENG 300 Critical Thinking
Social Sciences 2 Courses / 6 Sem. Hrs. (Choose 2, other(s) can be elective)
POL 100 Introduction to Political Science
PSY 100 Introduction to Psychology
SOC 100 Introduction to Sociology
Math & Sciences 4 Courses / 12 Sem. Hrs.
BUS 150 Business Math
ENV 100 Introduction to Environmental Science
INT 100 Introduction to Information Technology
INT 150 Computer Applications
Religious Studies 2 Courses / 6 Sem. Hrs. (Choose 2, other(s) can be elective)
REL 100 Introduction to Religion
REL 110 Introduction to the Bible
REL 200 Religions of the World
Common Professional Component (CPC) 17 Required Courses / 51 Sem. Hrs.
ACC 100 Financial Accounting	3
ACC 200 Principles of Managerial Accounting	3
BUS 100 Global Dimensions of Business	3
BUS 105 Statistics	3
BUS 110 Business Communications	3
BUS 200 Introduction to Entrepreneurship	3
BUS 300 Business Ethics	3
BUS 310 Business Law	3
BUS 400 Business Strategy and Policy	3
ECN 200 Introduction to Microeconomics	3
ECN 210 Introduction to Macroeconomics	3
ECN 300 Money and Banking	3
FIN 300 Fundamentals of Finance	3
MGT 300 Principles of Management	3
MGT 320 Organizational Theory and Behavior	3
MGT 400 Operations Management	3
MKT 300 Marketing	3
Internship Component 6 Sem. Hrs.
The Internship Component requirement can be fulfilled by completing an internship, internship reflection course, or by seeking Prior Experiential Learning credit (PEL).
Major Component 27 Sem. Hrs.
DES 200 Intro to Design	3
DES 201 Intro to Typography	3
DES 205 Digital Graphics I	3
DES 210 Digital Illustration I	3
DES 220 Digital Photography I	3
DES 225 Animation I	3
DES 230 Digital Film I	3
DES 300 Content Creation	3
DES 400 Portfolio	3
Total B.B.A. in D.C.M.	120

For the course descriptions, click here.

Graduation Requirements

Complete 120 semester units of the prescribed curriculum.
Complete internship requirement.
Complete all required coursework with a cumulative G.P.A. of 2.0 on a 4.0 scale.
Apply for graduation and meet all academic and financial requirements.
F-1 students must maintain lawful status.

Major 1: CIP Code 52.0201

Job Outlook and Salary: Business

SOC	Occupation
11-1011.00	Chief Executives
11-1011.03	Chief Sustainability Officers
11-1021.00	General and Operations Managers
11-2022.00	Sales Managers
11-3012.00	Administrative Services Managers
11-3013.00	Facilities Managers
11-3013.01	Security Managers
11-3051.00	Industrial Production Managers
11-3051.01	Quality Control Systems Managers
11-3051.02	Geothermal Production Managers
11-3051.03	Biofuels Production Managers
11-3051.04	Biomass Power Plant Managers
11-3051.06	Hydroelectric Production Managers
11-3071.00	Transportation, Storage, and Distribution Managers
11-3071.04	Supply Chain Managers
11-3111.00	Compensation and Benefits Managers
11-3121.00	Human Resources Managers
11-3131.00	Training and Development Managers
11-9021.00	Construction Managers
11-9072.00	Entertainment and Recreation Managers, Except Gambling
11-9151.00	Social and Community Service Managers
11-9179.00	Personal Service Managers, All Other
11-9179.01	Fitness and Wellness Coordinators
11-9179.02	Spa Managers
11-9199.00	Managers, All Other
11-9199.01	Regulatory Affairs Managers
11-9199.02	Compliance Managers
11-9199.08	Loss Prevention Managers
11-9199.09	Wind Energy Operations Managers
11-9199.10	Wind Energy Development Managers
11-9199.11	Brownfield Redevelopment Specialists and Site Managers
13-1051.00	Cost Estimators
13-1071.00	Human Resources Specialists
13-1081.00	Logisticians
13-1081.01	Logistics Engineers
13-1081.02	Logistics Analysts
13-1082.00	Project Management Specialists
13-1111.00	Management Analysts
13-1141.00	Compensation, Benefits, and Job Analysis Specialists
13-1199.00	Business Operations Specialists, All Other
13-1199.04	Business Continuity Planners
13-1199.05	Sustainability Specialists
13-1199.06	Online Merchants
13-1199.07	Security Management Specialists
25-1011.00	Business Teachers, Postsecondary

Major 2: CIP Code 09.0702

Job Outlook and Salary: Graphic Designers

SOC	Occupation
11-9199.00	Managers, All Other Bright
11-9199.01	Regulatory Affairs Managers
11-9199.02	Compliance Managers
11-9199.08	Loss Prevention Managers
11-9199.10	Wind Energy Development Managers
15-1255.00	Web and Digital Interface Designers
15-1255.01	Video Game Designers
25-1122.00	Communications Teachers, Postsecondary
27-3099.00	Media and Communication Workers, All Other

Quality and Cost Effective

Undergraduate

Level

Hybrid/Online

Instruction Methods

5 Years

Program Length

I believe my studies at IAU gave me additional tools to be more confident and successful in my business career, whether it would be working for an existing company or creating my own. Their internship program also gives us an opportunity to improve our skills and apply the theory we learn in class to concrete business life. Additionally, while studying at IAU you will get the opportunity to meet other students from all over the world, learn about different cultures and make connections that could last a lifetime.

Read more

Regueiro Stephanie
BBA 2021 Student

Study in IAU Campuses

TBD

Oncoming Program

Apply Download Brochure

Program Learning Objectives (PLO)

Mode of Instruction

Completion Time

Curriculum

Graduation Requirements

Other Undergraduate Programs

Program Learning Objectives (PLO)

Mode of Instruction

Completion Time

Curriculum

Graduation Requirements

Other Undergraduate Programs

Quality and Cost Effective

Undergraduate

Hybrid/Online

5 Years

Study in IAU Campuses

TBD