Media & Press Guidelines

• In external communications IAU follows FTC disclosure guidelines for testimonials and endorsements.
• IAU follows BPPE California Code of Regulations for for-profit schools in aspects of truth in advertising, clear tuition disclosures, and information available on the website.
• All photos, videos, and recordings used by IAU in communications are covered by the consent agreement set forth in the Catalog (p.117-118). In accordance with it, all images, recordings, and related media captured by or for IAU are the exclusive property of the university. IAU holds the copyright and all associated intellectual property rights, and may use such media for any lawful educational, promotional, or commercial purpose according to Photo Release Policy

Relevance

All publicly available content intended to support IAU’s Christian values, academic mission, programs, community initiatives, and institutional priorities.

Authority and  Accuracy

Content and press releases must accurately represent the university community, campuses, or offices. Making statements on behalf of IAU or IAU entities (campuses, offices, partners, etc.) is strictly prohibited unless authorized to do so. 

Alignment with IAU Policies 

All published content should be aligned with IAU’s Code of Conduct.

IAU will periodically review and update guidelines to reflect evolving best practices. Campuses and other IAU entities are responsible for staying informed about changes and integrating them into workflows.

Approved Media Sources

Only images and videos created by IAU personnel or licensed for university use are approved for use in university promotional materials. 

IAU maintains a repository of official photographs and media assets cleared for licensed use. 

Contact the Media team at [email protected] to request access to specific images or other media resources, as well as for multimedia content license permissions and approval.

All content shared on IAU-affiliated platforms should reflect accuracy, professionalism, and respect for intellectual property. To maintain consistency and avoid legal or reputational risks, publishing entity is expected to follow these practices:

• Avoid duplicating content from other IAU or partner sites. Instead, link to the original content. 
• Do not republish external material without permission to avoid creating legal challenges.
• Use only verified and approved sources when sharing information, news, and announcements.

• Refer to the university press releases, event announcements and feature stories on the Blue Eagle News and Media and Events pages.

Access IAU facts and figures on the official website, including school performance, accreditations, partnerships, faculty, and staff information.

Visual Identity

Both IAU and external entities should follow IAU’s Visual Branding Guidelines for logos, colors, typography, and layout standards. Consistency in design reinforces the university’s global identity and builds trust: MED | Visual Brand Guidelines (Public)

 

Logo

These logos may be used for digital and print media and marketing materials.
All these are to be used in three colors only: Blue #1A64B7, Black #151515, and White #FEFEFE .
See examples below on how to use them.

Round Abstract

---

Abstract

---

Official Text

---

Official Text & Slogan

---

Official Text Square

 

 

Color Palette

Primary

#1A64B7

Primary Scale

#112044

#1D3B85

#1A64B7

#77ACE9

#C0DDFF

Secondary

#F3914A

Secondary Scale

#B14C20

#E27140

#F3914A

#FFBF84

#FFDEC1

Neutrals

#5D5D5D

Neutral Scale

#151515

#303030

#5D5D5D

#9E9C9C

#FEFEFE

 

Typography

The official font for media use is POPPINS.

Hierarchy: Bold > Semibold > Normal.

Use Bold for headers and sub-headers. Use Semibold highlighted text. Use Normal for body text. Adjust font sizes accordingly for hierarchy.

Editorial Style

• All written content to be ensured for use proper grammar and spelling, and maintaining a clear, professional, and consistent tone that aligns with IAU’s communication statements.
• Inclusive language that reflects the university’s commitment to diversity, equity, and inclusion to be used.

Before publishing, all content must be reviewed and approved to ensure it is aligned with IAU’s branding, communication standards, and university policies. Internal and external partners and entities  are encouraged to submit their content for review and approval.

For assistance with the approval process or to submit content for review, contact: [email protected].

Non-compliance with communications principles and standards may result in requests for corrections, or removal of content to ensure alignment with university standards. In case of noticing content that does not comply with university guidelines, please notify [email protected].